Cashless World - Transforming Payment with Digital & Fintech | Nov. 7-9, 2016 – Brussels, Belgium

Why Data is the New Holy Grail for Payment? Orange Cash Case Study

Christian von Hammel-Bonten, EVP Global Product Strategy, Wirecard, Germany

Why Data is the New Holy Grail for Payment? Orange Cash Case Study

  • Orange Cash: Driving consumer and merchant engagement through data
  • A classification: X‐merchant pay (like Orange Cash) vs wallets (like ApplePay) vs RetailerPay
  • Why the “Pay” is the key to deliver a true omni‐channel experience